Being active as a small business owner of SewDanish on Twitter
is a lot of fun, but time consuming. How do you get people (and potential
customers) to actually click on your tweets?
It is all too easy to drown and
disappear in the massive flow of ever changing tweets.
The way I’m building my
business tweets within the 140 characters is:
· a short, sharp punch line · shop name and possible tag line
· the active link
· #tags
· the twitter @name.
I feel it is very
important for branding and trust worthiness alike, to have the shop name
written out properly in the tweet. Personally I don't think, that the twitter
@name is a strong enough tool for shop branding. The @name is internal twitter
lingo. One cannot
count on having the shop name in the active link, as most links are
automatically being shortened.
Not having your shop name
in the tweet, can leave the reader feeling insecure and deciding to skip the
tweet all together. I know, that I don’t click unless I’m certain that it is a
legit link.
I have as well been paying attention to what #tags are being
used on twitter. I think the busier twitter gets, the more people are using the
#tags for searching for a like minded audience/customers. In my tweets I have
been experimenting with the #tags trying out various combinations. As an added
bonus to the clicks, I have gotten new followers, which I directly can trace
back to the use of #tags.
